Lyn

I believe that marketing should deliver value to customers and translate that value into the business’ profitability. 

Hi, I’m Lyn. I’m a marketing and communications professional with over 20 years of experience helping organisations build stronger brands, connect with their audiences, and achieve measurable growth.

I specialise in planning and executing effective marketing strategies that align with business goals and adapt to changing markets, consumer trends, and competitive landscapes. Throughout my career, I’ve identified new business opportunities, led market research projects, negotiated with media partners, and managed day-to-day marketing operations with a focus on results.

My expertise lies in delivering exceptional marketing ROI in competitive environments, strengthening brand awareness, enhancing public reputation, and positioning organisations as industry leaders. I’m also experienced in stakeholder engagement, content creation, and IP protection, combining creativity with strategy to deliver campaigns that inspire action and drive success.

Qulifications

• MBA
• Master of Commerce (International Business)​
• Salesforce CRM for Lightning Experience Badge
• HubSpot Content Marketing, Inbound Marketing & Social Media Marketing Certificates
• Certificate IV in Design
• Certificate of Advanced SEO
• Certified Google Partner: Google Ads, Google Analytics, Google Merchant Center, Google My Business, Google Review and other Google products

Testimonials

Lyn worked with me for close to five years, and was always a pleasure to work with. Skilled at presenting creative ideas and communicating the benefits, she would happily take charge whenever required. Her successful marketing campaigns produced results that increased company revenue. Lyn was continually improving her skills and was a valuable asset in our marketing efforts. Her ability to work collaboratively while guiding projects quickly and effectively was outstanding.
Ken H.
​Director – Infrastructure, Assets & Places, at KPMG

Lyn is an outstanding marketer. She takes the time to listen to what is needed and has the experience to deliver cutting edge solutions that get results. Creative, thoughtful and a team player, Lyn’s marketing knowledge and skills, includes digital marketing skills were invaluable to company’s marketing projects.
Taka K.
FX CFD Trader, at Kobayashi Business Support Services

I have worked with Lyn for several years and she is a pleasure to deal with. Lyn is knowledgeable, articulate, and efficient. I admire Lyn’s energy creativity and passion in her field. 
Nell S.
Owner of On Hold Messages

Lyn is driven and diligent, ensuring our teams met deadlines with the highest-caliber reports and presentations. Her take-charge attitude paired with her marketing expertise are an outstanding combination.
Laura A.
Business Applications Project Manager at Terumo Cardiovascular

The club video produced by Lyn was absolutely fantastic! It beautifully capture the club’s warmth, teamwork, and spirit of connection. The final result truly reflects what makes the club special. It’s a wonderful showcase of the club’s story and energy, and I’m sure it will make a real impact!
Ange B.
Public Relations Manager of Toastmasters International D17

Lyn has provided marketing services to Exemplar Global under contract for more than two years, supporting a diverse portfolio of programs across our assessment and conformity, and, engineering sectors. Exemplar Global is a personnel and training certification organization with a global customer base, and Lyn has delivered a wide range of marketing activities across digital, social, web, and event channels with professionalism and reliability.

She is a dedicated and execution-focused professional who consistently meets her commitments and delivers outcomes within agreed timelines. Working with teams across Australia, New Zealand, and the United States, she has collaborated effectively with colleagues and stakeholders to help strengthen brand presence and customer engagement.

Her work has supported Exemplar Global’s mission to strengthen and expand engagement within our professional community, which remains central to our purpose as a not-for-profit organization.
Adam B.
Executive Managing Director of Exemplar Global