In today’s fast-paced digital world, capturing and keeping your audience’s attention is more challenging than ever. But with the right strategies, you can boost engagement, build trust, and create meaningful connections. Here’s how:
1. Hook Them in the First 3 Seconds
Your video (or any content) needs to grab attention immediately. Think like a comedian—they master the art of instant engagement. Start with a powerful opener like:
- “I want to tell you a story I’ll never forget…”
- “I just got a call from a client that changed everything…”
This creates curiosity and makes your audience want to keep watching.
2. Be Real, Relatable & Relevant
People connect with authenticity. Share your story—your expertise, struggles, successes, and how you can help them. Instead of focusing on yourself (ego), focus on the value you provide. Ask:
- What do I want to be remembered for?
- How can I help my audience in just 50 seconds?
3. Master the Art of Storytelling (Boosts Engagement by 30%)
Stories stick. When telling yours, include:
- Facts & figures (for credibility)
- Emotional hooks (life-changing moments, client transformations)
- Your “why” (why you do what you do)
- A clear CTA (what should they do next?)
Example structure:
- Problem → Solution → Transformation → Call-to-Action
4. Keep It Short & Impactful
Great videos are often under 2 minutes—sometimes even 50 seconds. Less is more. Ask yourself:
- What’s the ONE thing I want to say?
If it’s a longer topic, break it into bite-sized clips.
5. Practice Your Delivery
- Smile & bring energy (people mirror your vibe)
- Control your pace, tone, and pauses (adds drama and emphasis)
- Use an “elevator pitch” approach—be concise and passionate
6. Let Your Audience Guide Your Content
Ask them: “What questions do you have for me?” This ensures you’re creating content they actually want.
Final Tip: Always Lead with Value
Before hitting record, ask: “What can I say in 50 seconds that will help my favorite client?” When you focus on serving rather than selling, engagement follows.
Now, go create something unforgettable!
BTW, have you ever heard about the “7-11-4” rule?
The “7-11-4 rule” in marketing, often attributed to Google’s research, suggests that consumers need to experience 7 hours of interaction with a brand, across 11 different touchpoints, and within 4 distinct locations or platforms, before they are likely to make a significant purchase. This framework highlights the modern customer journey, emphasizing the need for consistent and varied engagement to build trust and familiarity.
Here’s a breakdown:
- 7 Hours of Interaction:This refers to the total time a potential customer spends consuming content or engaging with your brand. This could include watching videos, reading blog posts, listening to podcasts, or interacting on social media.
- 11 Touchpoints:These are individual points of contact with the customer. Examples include website visits, social media posts, email newsletters, or even in-person interactions. The goal is to create multiple, varied interactions to reinforce your brand message.
- 4 Distinct Locations/Platforms:This means being present and active on a variety of platforms, not just one or two. This could include your website, social media (Facebook, Instagram, Twitter, etc.), email marketing, and even physical locations if applicable. The idea is to be where your target audience is.
By understanding and applying the 7-11-4 rule, you can create more effective campaigns that build stronger relationships with potential customers, ultimately leading to higher conversion rates and sales.
LYVIX 